Shelf Studio // Senior Designer

Veggie Noodle Co.

The Project

Veggie Noodle Co. started with the idea that spiralizing vegetables doesn’t have to take time and effort. The first in it‘s category, Veggie Noodle Co. is a pre-spiralized, packaged vegetable noodle product. The company came to Shelf Studio at the grass roots and we helped build a brand that focused on the nutrition, versatility, and convenience of the product.

I was able to use my hand typography skills for this fun logo design. A bold, all caps logo really stood out against the bright noodle photography. I added a white shadow to really make the logo pop. I also assisted with the production of the packaging design, ensuring all product details stood out so customers had an easy way of identifying the benefits and fun recipes this product has to offer. Veggie Noodle Co. can now be found at several large retailers across the country, including Target and Kroger.

Project Skills

Creative Concepting

Hand Lettering

Logo Design

Packaging Design

Apparel Design