Oatmega Bar is a nutritional protein bar company that was looking to rebrand their entire business. The founder, Trevor Ross, was passionate about giving back to the community and wanted to incorporate this into his business by donating their product to local food banks. They came to Shelf Studio for all of their branding needs. I was given the opportunity to design a packaging and logo concept to present the client. To represent the new giving back aspect of their company, I created a hand logo that also resembled a heart. Above this logo are flavor icons for each bar.

I created a stylized icon set to illustrate the flavors and benefits of the protein bar. Each icon was also accompanied by a specific color correlated with that flavor. I had to choose color based on taste and made sure each one would really respond well with consumers.

This project was a collaborative experience with my creative director where I learned a lot of my production skills. These skills included packaging and stationery rules, how to set up website files, and the organization and management of a large project.

Shelf Studio also was a part of the photo and video shoot for Oatmega where we filmed the process of giving their product to local food banks as a way to show consumers the transparency of the company. I was lucky enough be a part of this as an assistant to my creative director and an extra in the video and photography.