Broadstone Montane

The Project

At Worboys Design, I helped contribute to the brand development of a new multifamily community located in Parker, Colorado for our client Alliance Residential. Under the creative direction of Meg de Windt, I was responsible for creating 3 different brand concepts, based on the established brand strategy to present to the client. These concepts included mood boards, naming options, logo designs, website homepage mockups, stationery + print collateral mockups, and wayfinding signage inspiration boards. The chosen concept was built out across all brand touchpoints, staying consistent to the property’s adventurous spirit and brand story:

Awaken your senses with the scent of pine, taste of dirt and feeling of calm. Live, work and explore at this contemporary basecamp that would make Zebulon Pike proud. Broadstone Montane, you’re always the right age for adventure.